About Us

Consumer Choice Independant Insurance, LLC is a full service independent insurance agency dedicated to providing our clients with insurance solutions. Serving the New Louisville area, we’re part of the local community and have a vested interest in our clients’ personal and business success. Whether you’re seeking to augment existing insurance, or need a full complement of coverage, we’re your one-stop solution for insurance solutions.

Meet Our Team

Chris Risher

Chris Risher is a Jeffersontown, KY resident and has been for almost 40 years.  Chris ran for Jeffersontown City Council in 2014.  He decided after that, he was done with politics. He graduated from McKendree University in 1997 with a bachelor’s degree in business. He is married to his best friend Elisha and they have a combined 4 children, Austin, Shelby, Lauren, and Logan as well as two dogs, Skippy and Jack.  He has been a member of South East Christian Church for the better part of 30 years and has served as an Usher.  He also served on the board at Eastern Area Community Ministries, as well as volunteering for Meals on Wheels.  He spent his previous 17 years as a Financial Advisor, specializing in investments and insurance

Eric Elliott

Eric Elliott has been a resident of Louisville, KY for over 20 years. Eric served in the Marine’s from 1993-1997. Upon returning from the Marine’s Eric went to School at Indiana University Southeast and obtained a bachelor’s degree in Finance. Eric is married, his wife and children are tri-lingual speaking English, French, and Spanish. Eric was an executive in the transportation industry for over 10 years. And has over four years of experience in the insurance industry.